AdSense Program Policies

As of my last knowledge update in January 2022, AdSense Program Policies are subject to change, and it’s essential to check the official AdSense policies on the Google AdSense website for the most current information. However, I can provide you with a general overview of common AdSense Program Policies that were in place at that time. Please verify the details on the official AdSense website for any updates or changes.

  1. Invalid Clicks and Impressions:
    • Publishers are prohibited from clicking on their ads or encouraging others to do so.
    • Generating invalid clicks or impressions through automated means is strictly against the policies.
  2. Content Guidelines:
    • Publishers must not display AdSense ads on content that violates Google’s content policies, including but not limited to content that is illegal, promotes violence, or is sexually explicit.
  3. Website Ownership:
    • Publishers are required to own the content and have the rights to use the domain where AdSense ads are displayed.
  4. Traffic Sources:
    • AdSense publishers should not buy or sell traffic to or from other websites.
  5. Prohibited Content:
    • AdSense ads should not be placed on pages that contain prohibited content, such as adult content, copyrighted material, illegal content, and drugs and alcohol-related content.
  6. Invalid Activity:
    • Publishers must not engage in any activity that artificially inflates clicks or impressions, including using automated tools or deceptive software.
  7. Site Behavior:
    • Websites displaying AdSense ads should have a user-friendly layout and should not employ techniques that interfere with the normal operation of a website or mislead users.
  8. Ad Placement:
    • AdSense ads should be placed in a way that complies with Google’s ad placement policies. For example, ads should not be placed in a way that obscures content or leads to accidental clicks.
  9. Ad Formats:
    • Publishers are expected to adhere to Google’s guidelines on ad formats and not modify the code provided by AdSense to manipulate ad behavior.
  10. Privacy Policy:
    • Publishers are required to have a privacy policy on their site that complies with applicable laws and regulations, and it should be easily accessible to users.

It’s crucial to regularly review the official AdSense Program Policies on the Google AdSense website, as policies may change, and compliance is essential to maintain a good standing in the AdSense program.